Privacy Policy

Latest update: February 24, 2026

Balkanova Operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a customized shopping experience (the "Services"). Balkanova Uses the Shopify platform to enable us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services or otherwise interact with us. To the extent there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

The personal information we collect or process

When we use the term "personal information," we mean information that identifies you or another person or that can reasonably be linked to you. Personal data does not include information that is collected anonymously or that has been de-identified so that it cannot be identified or reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from that personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact Information Including your name, address, billing address, shipping address, telephone number and email address.
• Financial information Including credit and debit card and financial account numbers, payment card information, financial account information, transaction information, form of payment, confirmation of payment, and other payment information.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including items you view, add to cart, add to wish list or purchase, return, exchange or cancel, and your past transactions.
• Communication with us including information you provide in communications with us, such as when you send us a customer support inquiry.
• Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect Personal Information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our website, and through cookies and similar technologies;
• From our service providers including where we use them to enable certain technology and where they collect or process your personal data on our behalf;
• From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which of our services you use, we may use personal information for the following purposes:

• To provide, customize and improve the Services. We use your personal information to provide services to you, including fulfilling our contract with you, processing your payments, processing your orders, remembering your preferences and items of interest, sending you account-related notifications, processing your purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a customized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better customize and improve the Service.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send you marketing, advertising and promotional communications by email, text message or mail and to display online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased or added to your cart, and other activities on the Services.
• Security and Fraud Prevention. We use your personal information to verify your account, to ensure secure payments and shopping, to detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or harmful activities, to protect public safety, and to secure our Services. If you choose to use the Services and register for an account, you are responsible for the security of your account credentials. We strongly recommend that you do not share your username, password or other access information with anyone else.
• Communication with you. We use your personal information to provide you with customer support, to respond to your requests, to provide you with efficient service, and to maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or to respond to applicable legal process, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or actual litigation, or other contested legal proceedings, and to enforce or investigate possible violations of our terms or policies.

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, suppliers and other third parties who perform services for us (e.g., IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and on different websites. Our sales and marketing partners will use your information in accordance with their own privacy statements. Depending on where you live, you may have the right to instruct us not to share information about you and not to show you targeted advertising and marketing based on your online activity with different merchants and on different websites. You can exercise your rights to opt-out of these uses here
• If you instruct, request, or otherwise consent to us providing certain information to third parties, for example, to send you products or through social media widgets or login integration.
• with our affiliates or otherwise within our corporate group.
• in connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

Shopify hosts the Services and collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. The information you provide to the Services will be transferred to and shared with Shopify and third parties, which may be located in countries other than where you reside, for the purpose of providing and improving the Services for you. In addition, in order to protect, develop and improve our business, we use certain enhanced Shopify features that include data and information collected from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and your rights, if any, you can visit Shopify's Consumer Privacy Policy Depending on where you live, you may be able to exercise certain rights regarding your personal information here. Link to Shopify's privacy portal.

Third party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not warrant or guarantee the privacy or security of such sites, including the accuracy, completeness or reliability of information found on such sites. Information you provide in public or semi-public places, including information you share on third party social media platforms, may also be visible to other users of the Services and/or users of those third party platforms without restriction on our or the third party's use of it. The inclusion of these links does not, in and of itself, imply our endorsement of the content of these platforms or their owners or operators, except as provided in the Services.

Information about children

The Services are not intended for use by children and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or legal guardian of a child who has provided us with Personal Information, you may contact us using the contact information below to request deletion of the Personal Information. As of the effective date of this Privacy Policy, we do not have any specific information that we "share" or "sell" (as defined by applicable law) the personal information of individuals under the age of 16.

Security and retention of your data

Please be aware that no security measures are perfect or impenetrable and we cannot guarantee "perfect security". In addition, any information you send us may not be secure during transmission. We recommend that you do not use unsecured channels to transmit sensitive or confidential information.

The length of time we retain your personal information depends on a variety of factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and options

Depending on where you live, you may have some or all of the following rights in relation to your personal data. However, these rights are not absolute, they may only apply in certain circumstances and in certain cases we may refuse your request as permitted by law.

• Right of access/information. You may have the right to request access to the personal data we hold about you.
• Right to erasure. You may have the right to request that we delete the personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to portability. In certain circumstances and with certain exceptions, you may have the right to obtain a copy of the personal information we hold about you and to request that it be transferred to a third party.
• The right to refuse to sell or share for targeted advertising. Depending on where you live, you may have the right to refuse the 'sale' or 'sharing' of your personal data or to refuse the processing of your personal data for purposes considered 'targeted advertising' as defined in applicable data protection laws. You can exercise your rights to opt out of these uses here. Please note that if you visit our website with the Global Privacy Control opt-out signal turned on, depending on where you are, we will automatically treat this as an opt-out request for the device and browser you are using to visit the website. If we can match the device sending the signal to a Shopify account, we'll apply the opt-out request to that account as well. For more information about Global Privacy Controls, please visit https://globalprivacycontrol.org/. In addition to the global privacy check, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
• Controlling Communication Preferences. We may send you promotional emails, which you can opt-out of receiving at any time by using the unsubscribe option displayed in our emails. If you opt out, we may continue to send you non-promotional emails, such as about your account or orders you have placed.

You can exercise any of these rights if stated in the Services or by contacting us using the contact details below. To learn more about how Shopify uses your personal data and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before accepting such a request from an intermediary, we will require the intermediary to provide proof that you have authorised it to act on your behalf and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you wish to complain about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal against our decision by contacting us using the contact details below or you may be able to lodge a complaint with your local data protection authority. For the EEA, please see the list of responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you live.

Where we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's standard contractual clauses or any equivalent agreements issued by the relevant UK authority, unless the transfer is to a country that has been identified as providing an adequate level of protection.

Amendments to this privacy policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us at , email us at info@balkanova.eco or contact us at Karoliny Světlé 23, Hlavní město Praha, 110 00, CZ. For the purposes of applicable data protection laws, we are the data controller of your personal data.